The next generation of off-the-radar talent is getting its chance to compete on the biggest stage in action sports as Red Bull energy drink unveils a video contest for skateboarders, BMXers, and mountain bikers.
Red Bull Phenom calls on amateur skate and BMX athletes ages 13-to-19, and 14-to-19-year-old mountain bike slopestyle riders to film, edit, and upload a one-minute video, which will be judged by a living legend in its respective sport.
Evaluated on talent, performance, and style, the six top riders from each sport will win all-expense-paid trips to Phenom contests held at X Games events this summer. Winning mountain bike slopestyle riders — judged by pioneer Ricky Schley — will compete at X Games Munich in June, while skate and BMX finalists — tapped by Steve Caballero and Mike “Rooftop” Escamilla, respectively — will ride at X Games Los Angeles in August.
The top competitor from each sport will win a video profile produced by the energy drink company.
“Our industry has exploded and there are so many riders working their way up the ranks,” Caballero said in a statement. “Red Bull Phenom is their chance to get noticed.”
Adds Escamillia: “I’m pretty stoked to be a part of Red Bull Phenom. It is a great opportunity to be an ambassador of a sport I have given everything to and to help find and nurture the next generation of talent.”
The video upload window opens April 8 and runs through June 17. To be considered, all videos must be uploaded to YouTube with the keywords “Red Bull Phenom,” with links submitted to redbullphenom.com.