Ironman Acquires Auckland Marathon

Posted: May 9, 2014 by kirisyko in Ironman, Marathon, SykOtic
Tags: , ,

The Auckland Marathon, New Zealand’s biggest road race, has been acquired byIronman, according to a press release issued Wednesday.

The race, which dates back to 1936, attracted more than 16,000 runners last year.

“Ironman in the Asia Pacific region operates several events other than purely Ironman and Ironman 70.3, both in other triathlon and multisports,” said Geoff Meyer, chief executive office of Ironman Asia Pacific. “We are always looking for opportunities to further develop our brand and have been looking to do more in New Zealand. Adding the Auckland Marathon does just that. This is an iconic sporting event and one in which we believe we can help grow and develop further.”

The Auckland Marathon includes a marathon, a half marathon, a quarter marathon, a 5K challenge, and a kids marathon. It is scheduled to be held on November 2.

“This event has been growing over the past 14 years since the regular introduction of the unique element of crossing the Auckland Harour Bridge,” said Stephen Brown, managing director of the Auckland Marathon. “We believe this acquisition is a major opportunity for Auckland. Ironman is a powerful international brand and brings significant and immediate global reach to the event.”

According to the release, the existing Auckland Marathon team will continue to manage this year’s event, working closely with the operations team at the Ironman New Zealand office.

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